Transformative Local HVAC Marketing Success for Fire & Ice Heating and Air

How It Started

Fire & Ice Heating & Air began their marketing journey with Railshop facing the challenge of standing out in a competitive market. While they had a strong service reputation, their digital presence was struggling to generate new business. They needed a comprehensive solution to streamline their marketing efforts and attract more customers year-round.

New Website, Branding, and SEO Results

With our focus on creating a user-centric website and a well-executed SEO strategy, Fire & Ice’s organic visibility skyrocketed. We revamped their site to reflect a modern design and optimized it for local search, helping them capture high-value leads.

In addition, our team led a full brand enhancement and professional photoshoots to capture the essence of Fire & Ice’s service quality. The value of this branding and media work extended beyond the website, allowing us to build a cohesive brand story that resonated with their target audience.

• Increased Organic Traffic: +432% year-over-year growth
• Improved Local Ranking: Achieved top 3 ranking for high-intent keywords like “Air conditioner repair Greensburg” and “Best HVAC service near me”.
• Website Form Revenue Volumes: Captured form leads attributed to 6.5% of company revenue
• Consistent Physical & Digital Presence: 10 cohesively wrapped company vehicles, building signage, and print materials that all match the digital presence

Paid Advertising: Dominating the Local Market

We implemented a strategic mix of Google Ads and Local Service Ads, which allowed Fire & Ice to capture leads across multiple touchpoints. Our targeted campaigns were designed to maximize budget efficiency and convert high-quality traffic.

• ROI on Google Ads & LSA: Averaged $7.60 return on every $1 spent
• Revenue Volumes on Google Ads & LSA: Captured leads attributed to 12.5% of company revenue

Technology Integration with ServiceTitan: Full Transparency & Efficient Operations

In order to provide a full picture to Fire & Ice, we integrated all of our marketing efforts into ServiceTitan. This includes:.

• Review Automation: Configured post-service text automation, driving hundreds of new 5-star reviews
• Call Tracking & Campaign Integration : Enabled precise ROI tracking across 22 campaigns and channels, which improved budget allocation & decision making.

Results That Speak for Themselves

For Fire & Ice, partnering with Railshop has been more than just a marketing engagement. It’s a strategic alliance built on delivering measurable results. With a stronger digital presence, higher lead volumes, and optimized marketing efforts, Fire & Ice has solidified its position as the go-to HVAC company in the area.

“Over the last 23 years I've worked with dozens of marketing companies. Railshop has provided the best returns by far. Our cost per lead is significantly lower than we've ever seen.”
- Dave Marghella
Owner, Fire & Ice Heating and Air

Ready to Grow? Let’s Talk HVAC Marketing Strategy.

At Railshop, we’re not just another marketing agency. We’re your strategic partner, dedicated to designing and implementing best practices that drive revenue. Our mission is to deliver results and help your HVAC business thrive all year round.

Get in touch to learn how we can replicate Fire & Ice’s success for your HVAC business.